Analysis of the influence of raw materials on Printing Industry
In the first half of 2010, Jinguang paper industry added 600000 tons of copperplate production capacity in the first phase, and in the second half of 2010, Prince of Japan added 400000 tons of production capacity. At the same time, the annual output of 450000 tons of high-grade copperplate paper project invested by Huatai Co., Ltd. and 800000 tons of copperplate paper project invested by Chenming paper industry will reach production capacity in the middle of 2011. In 2011, the new production capacity of China's copperplate paper industry will reach 1.2 million tons. In 2011, there is likely to be a turning point of price reduction 。
In 2010, China's annual demand for coated paper was more than 3 million tons, and its export was more than 1 million tons. If the export flows back, it means that the demand will increase by more than 30%. However, the market demand in 2010 has only increased by about 10%. Therefore, experts believe that the sales price, unit profit, gross profit per ton and operating rate of domestic paper-making enterprises will decline in 2011.
In 2010, the first year of E-Reader market positioning, but affected by various factors such as environment and price, the annual sales volume of E-Reader in 2010 is lower than the previously optimistic expectation. New analysis forecasts that the price of E-Reader in 2011 may continue to fall, from the rise of price war to the rising of the competition for content resources. The e-reader market in 2010 came to an end At the same time, the trend of differentiation is brewing. Following the development law of digital publishing market of "looking at the terminal in the short term, looking at the platform in the medium term, looking at the content in the long term", many insiders believe that the e-reader market will face consolidation in 2011.
According to a report released on Wednesday by Gartner, an American market research company, the global e-reader terminal sales volume is expected to reach 6.6 million units this year, up 79.8% from 3.6 million in 2009; the global e-reader sales volume will reach 11 million units in 2011, up 68.3% from 2010. For the traditional book printing market, e-reader is a challenge in the future.
But the progress of technology is not based on people's will. With the rapid development of e-reader, the emergence of flat media has become a threat to the e-reader market. Because the screen supports color pictures and dynamic video, the flat-panel media can provide an interesting experience for electronic magazines and newspapers. By integrating external applications, flat-panel media can achieve many different functions, including supporting e-reader functions.
In the future, e-reader manufacturers will need to offer lower prices than full-featured flat-panel media. This has the potential to reduce profit margins, provide retail subsidies for hardware, and even require the ability to acquire low-cost parts. We believe that only a few end users will buy e-readers and media tablets at the same time, so it is important for e-readers to keep the price advantage.